ALFA shall be a professionally managed system driven company committed to total customer satisfaction with the quality of its products and services as well as ethical standards in business.

ALFA shall be a team of innovative and entrepreneurial people, continually creating value along with growth in business and professional development of its members.

ALFA shall conduct its business in a socially responsible manner, mindful of the interests of all its stakeholders.

We constantly aim at higher goals that we always will find difficult to reach. We set ourselves goals we know we can't reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways.
Our biggest asset is our people and we make sure that they are well equipped to deliver better performance. We create distributed leadership within the organisation by nurturing the right talent.